Back Office Modernization in the Age of Digital Transformation

As companies continue to utilize digitaltools to remain competitive and improve the buyer journey, we’re beginning to see an alarming pattern that hurts legacy organizations in Washington who’ve been using the same workflows and software for decades.

 
 
 
 
When businesses begin the journey toward Digital Transformation, they tend to focus on customer-facing departments like Customer Service, Sales, and Marketing and neglect the Back Office. While it’s important to improve the buyer journey and correctly market your products and services, neglecting certain departments that also support customers, merchants, partners, and staff can hurt your ability to provide a smooth experience for all parties.

Our View

In our humble opinion, the Back Office is the foundation of your company. If your process flow creates bottlenecks, the capacity of your entire company pays for it. For example, let’s say a business acquires a new customer in minutes but requires a long time to train a new employee or vendor. That’s a challenge because both your employees' skills and your vendor’s products play a vital role in providing exceptional service to the customer. Therefore, if those elements are not operating smoothly, your client is ultimately the one who suffers. Your Front Office can only be as capable as your Back Office, and both must be considered during a strategic digital transformation.